The meaning behind our logo includes two things that embody our brand purpose of “empowering people so they can live a better quality of a life”, the symbol of a butterfly – a metaphor for life transformation, and an energy bolt – a symbol of empowerment. When redesigning our logo, I wanted it to be as equally as iconic and memorable as the Apple and Twitter icons (even though we are a humble and boutique agency). I see these icons as being at their simplest and truest form, that can stand the test of time and supersede graphic trends.Īll that being said, you now have context as to why I have the highest respect for the golden ratio, in instances when a form can be distilled and simplified for the optimal recognition by its audience. This icon, along with Apple’s, mixed with great business strategy, are among the most recognizable icons on earth. At the far right, you can see how the bird design had evolved to be a highly simplified icon that is quick to visually read, yet still has personality. Here you can clearly see how the use of the golden circle distills a complex form into a simple and quickly recognizable mark.Īs you can see in the Twitter logo‘s evolution above, the far left shows hand illustrated artwork of the bird with proportions close to that of a real bird, but when viewed as a small icon, becomes degraded and hard to recognize clearly. This is by far one of my personal favorite marks, as it embodies the deeper meaning of what their brand is about – our imperfections of being human, and striving to being better humans (challenging status quo) – as the apple with a bite taken out of it references the biblical story of Adam and Eve and the original sin. He called the golden ratio “ De divina proportione“, translated in english as “the divine proportion” and used it as a guide in many of his sketches and paintings.Ībove is the design of the famous brand Apple Inc.
Goldenratio in circle professional#
The professional design community at large, believes there is a mathematical harmony to the golden ratio and captures the simplicity of structural relationships.Īnother example of an artist or designer, who lived after Phidias used this proportional relationship, is Leonardo Da Vinci. It should be mentioned that there is no direct evidence that the golden ratio was used as a guide for the design of these, however many scholars debate whether it was used. On the left is the Parthenon and on the right, The Pyramid of Khafre with the Great Sphinx showing the golden ratio. In the world of math, the numeric value is called “phi”, named for the Greek sculptor Phidias.Ībove are a few examples of the golden ratio used in historic architecture. This mathematical ratio was named “ The Golden Ratio” by ancient Greeks. I recently redesigned our logo, and in this post I will cover the history of the mathematical golden ratio, and show how I used its guiding principles when implementing our golden ratio logo design to make it more distinct and quickly recognizable.Īccording to the Geometry Center, throughout human history, the ratio for the length to the width of rectangles of 1.61803 39887 49894 84820 has been considered the most pleasing to the human eye. The golden ratio has occasionally been used in the design of architecture, sculpture, and fine art for centuries.
0 kommentar(er)
